"etc." came into being in June of 2015 when Kristin Hollander and Michelle Courtright, the owners of Minneapolis-based agency MADE, and Mike Haeg, an independent Creative Director and experiential artist from Minnesota, met for the first time at a weekly salon garden dinner for world travelers in Paris. 4,200 miles from their backyards.

While we can do everything that makes up a traditional marketing campaign, we are finding that real world connections are moving the needle much more for brands and causes. It's all that other stuff that stands out in increasingly monotonous traditional media.

Etcetera is our name for all of these 'other' things we have in mind for clients that fall under categories of live branding, experiential, and non-traditional marketing.

 
ART SHANTIES Experiences don’t get much cooler than visiting a shanty town build on a frozen lake. Over the course of the past several years, we have worked with friends to throw a giant Yahtzee™ roll, drill the world’s largest cribbage board, catch fish with rockets and wind, and raise one hell of a ruckus as participating artists at the Art Shanty Projects.  

ART SHANTIES

Experiences don’t get much cooler than visiting a shanty town build on a frozen lake. Over the course of the past several years, we have worked with friends to throw a giant Yahtzee™ roll, drill the world’s largest cribbage board, catch fish with rockets and wind, and raise one hell of a ruckus as participating artists at the Art Shanty Projects.

 

ICE ICE BABY   We get bored in the frozen tundra here, oh ya. What do we do when it the wind chill hits 60 below? We head outside and build a 150' Chinese Dragon to celebrate the Minneapolis Institute of Arts' collection of Asian art. Happy 100th Birthday, friends!

ICE ICE BABY

 

We get bored in the frozen tundra here, oh ya. What do we do when it the wind chill hits 60 below? We head outside and build a 150' Chinese Dragon to celebrate the Minneapolis Institute of Arts' collection of Asian art. Happy 100th Birthday, friends!

GOGO We know these little green pouches are a lifesaver to parents on the go, which is why we helped spread the word with sampling and brand ambassadors on behalf of GoGo squeeZ.

GOGO

We know these little green pouches are a lifesaver to parents on the go, which is why we helped spread the word with sampling and brand ambassadors on behalf of GoGo squeeZ.

#VANGROW What happens when you amplify Mia's Van Gogh by 9,680 times it's original size? Giant crop art that attracts accolades from around the globe. As seen on Jeopardy!  

#VANGROW

What happens when you amplify Mia's Van Gogh by 9,680 times it's original size? Giant crop art that attracts accolades from around the globe.

As seen on Jeopardy!

 

POLAR PLUNGE Again people, it's cold here. We made this respite of hot drinks and even hotter merchandise for our friends at the Special Olympics. Jump into this year's Polar Bear Plunge and we'll treat you to a hot toddy!

POLAR PLUNGE

Again people, it's cold here. We made this respite of hot drinks and even hotter merchandise for our friends at the Special Olympics. Jump into this year's Polar Bear Plunge and we'll treat you to a hot toddy!

JIMU ROBOTS We created curated events in malls across the nation promoting the new kids toy, the JIMU Robot.  Encouraging 8-11 year olds to build, code, and play, our holiday season retail experience highlighted the JIMU brand and made it a fun experience for families.

JIMU ROBOTS

We created curated events in malls across the nation promoting the new kids toy, the JIMU Robot. 

Encouraging 8-11 year olds to build, code, and play, our holiday season retail experience highlighted the JIMU brand and made it a fun experience for families.