INVENT · BUILD · ENGAGE

TAKING YOUR BRAND TO THE NEXT LEVEL REQUIRES THOUGHTFUL INNOVATION

 

Whether it’s newsworthy press kits, merchandise lines that serve a philanthropic purpose, or event giveaways that people are still talking about - we make your brand come alive.

 

TURNING HEADS

 
MAGNOLIA HOME PRESS KIT Joanna Gaines of the popular HGTV television show Fixer Upper collaborated her personal Magnolia Home brand with KILZ Paint to create custom colors reflective of her aesthetic.   

MAGNOLIA HOME PRESS KIT

Joanna Gaines of the popular HGTV television show Fixer Upper collaborated her personal Magnolia Home
brand with KILZ Paint to create custom colors reflective of her aesthetic. 

 

BEER BEARD We worked with 30 Watt,an online retailer of all things amusing, and created the Beer Beard - the secret  beverage dispenser! Sold in Kohl’s across the country.

BEER BEARD

We worked with 30 Watt,an online retailer of all things amusing, and created the Beer Beard - the secret  beverage dispenser!

Sold in Kohl’s across the country.

BEHR TINY HOME JAMBOREE Working with OLSEN ENGAGE we created an experience for goers of the BEHR Paint Tiny House Jamboree including giant photo walls and paintbrushes in spotlighted 2016 paint colors.

BEHR TINY HOME JAMBOREE

Working with OLSEN ENGAGE we created an experience for goers of the BEHR Paint Tiny House Jamboree including giant photo walls and paintbrushes in spotlighted 2016 paint colors.

ADVICE WIPES What to do with all those parenting advice magazines? Recycle and make them into wipes to do you know what! We recycled hundreds of magazines and replicated the entire experience of baby wipes including the authentic baby wipes scent.

ADVICE WIPES

What to do with all those parenting advice magazines? Recycle and make them into wipes to do you know what! We recycled hundreds of magazines and replicated the entire experience of baby wipes including the authentic baby wipes scent.

HOTELS.COM Looking for a new way to reach consumers, Hotels.com hired us to create a line of Halloween costumes as well as a brand ambassador uniform for Shaquille O’Neal.

HOTELS.COM

Looking for a new way to reach consumers, Hotels.com hired us to create a line of Halloween costumes as well as a brand
ambassador uniform for Shaquille O’Neal.

MPR SUSTAINING MEMBERS Minnesota Public Radio’s Sustaining Member kits are anything but a stamped logo on a tee shirt - we worked with our designers to come up with unique products that MPR’s contributors would be proud to show off!

MPR SUSTAINING MEMBERS

Minnesota Public Radio’s Sustaining Member kits are anything but a stamped logo on a tee shirt - we worked with our designers to come up with unique products that MPR’s contributors would be proud to show off!

 

WE WORK WITH BRANDS WE LOVE

 

AT YOUR SERVICE

THE TEAM

GO BEYOND ECO-SPEAK

 

"etc." came into being in June of 2015 when Kristin Hollander and Michelle Courtright, the owners of Minneapolis-based agency MADE, and Mike Haeg, an independent Creative Director and experiential artist from Minnesota, met for the first time at a weekly salon garden dinner for world travelers in Paris. 4,200 miles from their backyards.

While we can do everything that makes up a traditional marketing campaign, we are finding that real world connections are moving the needle much more for brands and causes. It's all that other stuff that stands out in increasingly monotonous traditional media.

Etcetera is our name for all of these 'other' things we have in mind for clients that fall under categories of live branding, experiential, and non-traditional marketing.

 
ART SHANTIES Experiences don’t get much cooler than visiting a shanty town build on a frozen lake. Over the course of the past several years, we have worked with friends to throw a giant Yahtzee™ roll, drill the world’s largest cribbage board, catch fish with rockets and wind, and raise one hell of a ruckus as participating artists at the Art Shanty Projects.  

ART SHANTIES

Experiences don’t get much cooler than visiting a shanty town build on a frozen lake. Over the course of the past several years, we have worked with friends to throw a giant Yahtzee™ roll, drill the world’s largest cribbage board, catch fish with rockets and wind, and raise one hell of a ruckus as participating artists at the Art Shanty Projects.

 

ICE ICE BABY   We get bored in the frozen tundra here, oh ya. What do we do when it the wind chill hits 60 below? We head outside and build a 150' Chinese Dragon to celebrate the Minneapolis Institute of Arts' collection of Asian art. Happy 100th Birthday, friends!

ICE ICE BABY

 

We get bored in the frozen tundra here, oh ya. What do we do when it the wind chill hits 60 below? We head outside and build a 150' Chinese Dragon to celebrate the Minneapolis Institute of Arts' collection of Asian art. Happy 100th Birthday, friends!

GOGO We know these little green pouches are a lifesaver to parents on the go, which is why we helped spread the word with sampling and brand ambassadors on behalf of GoGo squeeZ.

GOGO

We know these little green pouches are a lifesaver to parents on the go, which is why we helped spread the word with sampling and brand ambassadors on behalf of GoGo squeeZ.

#VANGROW What happens when you amplify Mia's Van Gogh by 9,680 times it's original size? Giant crop art that attracts accolades from around the globe. As seen on Jeopardy!  

#VANGROW

What happens when you amplify Mia's Van Gogh by 9,680 times it's original size? Giant crop art that attracts accolades from around the globe.

As seen on Jeopardy!

 

POLAR PLUNGE Again people, it's cold here. We made this respite of hot drinks and even hotter merchandise for our friends at the Special Olympics. Jump into this year's Polar Bear Plunge and we'll treat you to a hot toddy!

POLAR PLUNGE

Again people, it's cold here. We made this respite of hot drinks and even hotter merchandise for our friends at the Special Olympics. Jump into this year's Polar Bear Plunge and we'll treat you to a hot toddy!

JIMU ROBOTS We created curated events in malls across the nation promoting the new kids toy, the JIMU Robot.  Encouraging 8-11 year olds to build, code, and play, our holiday season retail experience highlighted the JIMU brand and made it a fun experience for families.

JIMU ROBOTS

We created curated events in malls across the nation promoting the new kids toy, the JIMU Robot. 

Encouraging 8-11 year olds to build, code, and play, our holiday season retail experience highlighted the JIMU brand and made it a fun experience for families.