"etc." came into being in June of 2015 when Kristin Hollander and Michelle Courtright, the owners of Minneapolis-based agency MADE, and Mike Haeg, an independent Creative Director and experiential artist from Minnesota, met for the first time at a weekly salon garden dinner for world travelers in Paris. 4,200 miles from their backyards.
While we can do everything that makes up a traditional marketing campaign, we are finding that real world connections are moving the needle much more for brands and causes. It's all that other stuff that stands out in increasingly monotonous traditional media.
Etcetera is our name for all of these 'other' things we have in mind for clients that fall under categories of live branding, experiential, and non-traditional marketing.